Tour De France Event Website

Mobile First Design

Case Study: A Prestigious Collaboration with Toyota & NBC

NBC, in collaboration with Toyota, planned to create a sub-website dedicated to a special Tour De France event. The website's primary aim was to deliver a unique and mobile-first experience, with a strong emphasis on visual storytelling. A unique feature required was an introductory video popup for each page, providing visitors with a captivating experience before displaying the content.

Challenges

  • Design Requirements: Creating a mobile-first design that seamlessly incorporates video elements.
  • Brand Integration: Balancing the visual representation of two major brands, Toyota and NBC.
  • User Experience: Ensuring a smooth and intuitive user experience, given the rich media content.
  • Performance: Optimizing load times and performance to accommodate the video popups.

Solution

  • Mobile-First Design: Implemented a responsive layout to prioritize mobile users.
  • Video Integration: Crafted engaging video popups for each page to enhance the visitor's immersion.
  • Brand Synergy: Designed visual elements that represented both Toyota and NBC without overshadowing the event's essence.
  • Optimized Performance: Utilized modern web technologies to ensure fast loading and smooth transitions between pages.

Results

  • The collaboration resulted in an innovative website that encapsulated the excitement and allure of the Tour De France, seamlessly integrating both the Toyota and NBC brands. The mobile-first approach and immersive video popups set the website apart, offering visitors a distinctive and engaging experience.
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Client's Appreciation

"Exceptional design and functionality that truly captured the spirit of the Tour De France event. A seamless experience; we're thrilled with the results."

http://Jim
Jim Thompson
Coordinating Producer, NBC Sports Group
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